3x3 is managed by a dedicated business unit out of the House of Basketball in Mies, Switzerland.

Naismith Arena, also known as the House of Basketball, home of all basketball fans around the world.

The strategy is designed and executed holistically by a 3x3-dedicated team in FIBA’s headquarter since the inception of the business unit in 2010 decided under the leadership of the late President Yvan Mainini and Secretary General Patrick Baumann.

The business operations have been steadily growing year-on-year, including achievements like the inclusion of 3x3 in the Olympic Program as of 2020 and the official competitions being broadcast in over 100 countries.

FIBA’s 3x3 business unit is based and located in:

House of Basketball
5 Route Suisse
1295 Mies