FIBA hosts first ever 3x3 Asia Pacific Organizer Workshop in Utsunomiya

14 Aug 2023

UTSUNOMIYA (Japan) - FIBA hosted the first-ever 3x3 Asia Pacific Organiser Workshop on 11-12 August in Utsunomiya, Japan as it looks to further strengthen the sport in the region which has seen rapid growth in recent years.

The FIBA 3x3 workshop APAC coincided with the 3x3.EXE PREMIER 2023 and was held in Utsunomiya which hosted the FIBA 3x3 World Tour opener in April earlier this year. This year’s final of the Women’s Series will also be held in Asia in Mongolia’s capital, Ulaanbaatar, and almost half of the professional circuit (World Tour, Challenger and Women’s Series) events will be organized in Asia demonstrating the significant demand for 3x3 basketball in the continent. 

Close to 100 promoters gathered in Utsunomiya for the workshop and were welcomed by the Mayor of Utsunomiya City Mr Eiichi Sato. During the workshop, the delegates received a presentation from FIBA and learned more about the opportunities for hosting 3x3 events.

Speaking following the meeting Alex Sanchez said:

“FIBA is committed to strengthening its relationships with promoters in the Asia Pacific region and securing more hosts as 3x3 continues to grow rapidly in this region and around the world. It is a very exciting time for 3x3 and now is time to make sure we are taking advantage of this momentum and bringing more events to new hosts in the region. We have seen just how much appetite there is among fans here for 3x3 and that is only going to grow as we continue to ensure 3x3 is the world’s most thrilling urban team sport.”