FIBA 3x3's remarkable social media success in 2023

MIES (Switzerland) - FIBA 3x3 attracted record social media numbers in 2023 helping to promote and provide valuable exposure of an amazing season

Demonstrating the significant global development of 3x3, especially its appeal to younger fans, there were big engagement numbers recorded on social media as the game explodes in popularity around the world ahead of its second Olympic appearance at the 2024 Paris Games. 

Social media has always been a key part of FIBA 3x3's strategy in helping develop a new fan base. With creativity and flair, FIBA's social media platforms are world-renowned and the content has been flowing like never before. 

As the half-court game grows, with more events all over the planet, the demand for content is at an all-time high and FIBA 3x3's social media platforms are granting the needs of fans by entertaining them daily. 

Here are some of the jaw-dropping numbers for FIBA 3x3 across its social media channels in 2023.

• 1.1 billion views (+107% increase on '22) - best year ever!
• 6.1 million followers across all channels (+83%)
• 512,000 subscribers on YouTube (+13%)
• 1.7 million followers on TikTok (+655%)
• 900,000 followers in Chinese platforms (+50%)
• 16.7 million website views (+108%)
• 2.3 million Facebook followers (+45%)
• 546,000 followers on Instagram (+40%)

FIBA