FIBA 3x3 World Tour Paris Masters 2022 marks innovative live partnership with TikTok

7 Oct 2022

PARIS (France) - The FIBA 3x3 World Tour Paris Masters will be the first-ever 3x3 event live on TikTok on October 7, 2022.

3x3 fans will have the opportunity to watch and engage with the FIBA 3x3 World Tour Paris Masters on the FIBA3x3 TikTok channel with an exclusive one-hour live behind-the-scenes tour with French influencer Lukas Nicot.

A lot more content will appear this week, including an official 3x3 playlist and a hashtag challenge.

FIBA