"More than 28.6 million people watched the Olympic Games on Match TV, and the total broadcast duration was 269 hours.”
She continued, "the most popular sports are 3x3 basketball, volleyball, athletics, artistic gymnastics, and judo... The highest-rated event was the final match of the ROC's men's national basketball 3x3 team against Latvia, collecting a 17% share."
This means that 17% of the Russian residents watching TV at that moment were watching Alexander Zuev and Karlis Lasmanis trade baskets in the Olympic final.
Quite an achievement for 3x3 on its Olympic debut.