Another major boost for FIBA 3x3 with Tissot global partnership

26 Apr 2018

LE LOCLE/MIES, Switzerland - FIBA, the International Basketball Federation, and Tissot, a leading Swiss watch manufacturer from the Swatch Group, on Thursday announced a new partnership revolving around FIBA 3x3 Basketball.

Under the agreement, Tissot becomes FIBA 3x3’s Official Timekeeper and continues to develop its major digital presence.

Tissot will present the Buzzer Beater clips featuring the most spectacular baskets scored at the buzzer during FIBA 3x3 competitions which are available to fans across FIBA3x3 digital platforms (as it is already the case in FIBA competitions). They will also bring the Last Minute series - introducing the last 60 seconds of the most exciting games of the season – and the Fastest Game! Features, which showcase the most talented teams that win games well before the 10-minute mark.

Tissot will enjoy extensive visibility around the court as well as on TV and livestreaming, thanks to on-screen credits displayed in connection with scores, data and statistics of games at all FIBA competitions.
Tissot will also activate exclusive sport-related assets by offering watches as awards to the top players and teams, as well as the most deserving fans.

FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said: "FIBA and Tissot have had a very successful partnership for nearly a decade. Tissot is more than a partner - they are a part of the FIBA Family. This long-term relationship makes us confident that Tissot are an ideal partner to grow 3x3 basketball as the game prepares for its Olympic debut in Tokyo in 2020."

Tissot President François Thiébaud said: "We are extremely pleased to be able to further widen our partnership with FIBA to also cover FIBA 3x3. This relatively new sport that is young and dynamic and can be played anywhere is a great example of how sport can develop to reach a new audience. With FIBA 3x3 already accepted as a sport for the Tokyo 2020 Olympic Games, we only expect it to become even more popular. The sport of 3x3 is dynamic and precise and with games being so quick the players are always up against the clock. This makes it a perfect fit with the Tissot philosophy."

As part of the agreement, Tissot is granted exclusive rights in the product category of watches, clocks and timing/scoring system services across all of FIBA 3x3's international competitions. This includes all national teams cups (senior and age categories), Olympic Games Qualifiers and the top events of the professional circuit, known as the FIBA 3x3 World Tour.


About FIBA 3x3

Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3x3 World Tour ( and national-team FIBA 3x3 World & Continental Cups. On 9 June 2017, 3x3 was added to the Olympic Program, starting from the Tokyo 2020 Games.

For further information about 3x3, visit, FIBA 3x3 accounts on FacebookInstagramSina WeiboTencentTwitter, Youku and YouTube or contact


About Tissot

The plus sign in the logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold in more than 160 countries, are authentic, accessible and use special materials, advanced functionalities and meticulous design. Tissot stands by its signature, Innovators by Tradition. The high calibre of the brand has been repeatedly recognised. Tissot has been named Official Timekeeper and Partner of many disciplines, including, basketball with the NBA and FIBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and rugby with the RBS 6 Nations Championship, TOP14, the European Rugby Champions and Challenge Cups. It is also the Official Timekeeper of the World Championships of fencing and ice hockey and of the AFL.