FIBA 3x3 YouTube channel tops 50 million views

27 Jul 2017

MIES (FIBA 3x3) - 3x3 basketball reached another social media milestone as the FIBA 3x3 YouTube channel reached 50 million all-time views.

The channel grew at a torrid pace in 2017. More than 18 million of these views were recorded this year. The 2017 figures are already 46% better than those of the entire year of 2016. Many high-caliber 3x3 events are yet to be played this season, including the FIBA 3x3 Asia Cup and the FIBA 3x3 World Tour (whose second of 7 Masters will be staged in Utsunomiya, Japan, this weekend on July 29-30).

The most successful video in the month of July was 3-time FIBA 3x3 World Champion Dusan Domovic Bulut's sick ridiculous move at the FIBA 3x3 Europe Cup.

Professional Canadian dunker Jordan Kilganon's mixtape is likely to top 3 million views in the upcoming weeks and is the most viewed video in the history of

The achievement comes just one month after the FIBA 3x3 Facebook page reached 1 million likes.


Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3x3 World Tour ( and national-team FIBA 3x3 World Cup.

On June 9 2017, 3x3 was added to the Olympic Program, starting from the Tokyo 2020 Games.

Nike is FIBA 3x3's Founding Partner.

FIBA 3x3 events are played on Sport Court's floors with Schelde backstops and benefit from Wilson's innovative and specially-made ball for 3x3.

For further information about 3x3, visit, FIBA 3x3 accounts on FacebookInstagramTwitter and YouTube or contact