NANTES (FIBA 3x3) - 3x3 basketball reached a new milestone as the FIBA 3x3 Facebook page topped 1 million views on Wednesday.
The achievement comes just 12 days after the International Olympic Committee (IOC)'s Executive Board's decision to add 3x3 as part of the Olympic basketball program starting at the Tokyo 2020 Games.
All of FIBA3x3's social media channels have grown at a rapid pace during the FIBA 3x3 World Cup 2017, which has its knock-out rounds taking place on Wednesday in Nantes, France.
FIBA3x3's YouTube channel reached 40 million views during the event while the overall number of video views related to 3x3 basketball on all of FIBA's social media channels now amount to more than 100 million views.
ABOUT FIBA 3x3
Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3x3 World Tour (www.fiba.basketball/3x3worldtour) and national-team FIBA 3x3 World Cup.
On June 9 2017, 3x3 was addded to the Olympic Program, starting from the Tokyo 2020 Games.
Nike is FIBA 3x3's Founding Partner.
FIBA 3x3 events are played on Sport Court's floors with Schelde backstops and benefit from Wilson's innovative and specially-made ball for 3x3.
For further information about 3x3, visit fiba3x3.com, FIBA 3x3 accounts on Facebook, Instagram, Twitter and YouTube or contact email@example.com.