3x3 - HOOP IT UP celebrates 25th anniversary in style

26 Mar 2014

DENVER (3x3) - Twenty-five years in the game and still growing, HOOP IT UP, the US premier 3x3 Basketball Tour, announced on 25 March a new website, an ambitious calendar for 2014 and that it renewed its partnership with FIBA, the world governing body of basketball. The agreement runs through 2017 and ensures that HOOP IT UP will remain a preferential operator of 3x3 tournaments in North America for FIBA.

hoopitup25th.com features an inspiring video about the legacy of the tournament and the dates of this year's eight-city tour starting in San Antonio on 26 April, visiting Albuquerque, Dallas, Denver, Phoenix, Philadelphia and Fort Lauderdale to end in style with the HOOP IT UP Nationals and 3x3 World Festival in Washington D.C. on 31 August-1 September.

FIBA will continue to offer HOOP IT UP participants preferred access to the FIBA 3x3 World Tour. The winners of the San Antonio, Denver and Philadelphia events will each earn a ticket for the FIBA 3x3 World Tour Chicago Masters on 15-16 August.

HOOP IT UP teams have found success at the World Tour in recent years, with Team Denver winning the New York Masters in 2012 and Team Philadelphia knocking down the reigning champs from San Juan (PUR) and finishing third at the San Juan Masters in 2013.

All HOOP IT UP events are registered on 3x3planet.com and its participants will be ranked within the revolutionary 3x3 Individual World Ranking for players.

"We look forward to continuing to work with HOOP IT UP - with the support of our member Federation, USA Basketball - to strengthen FIBA's competition network in the US," said Patrick Baumann, FIBA Secretary General and International Olympic Committee (IOC) Member.

"HOOP IT UP is excited to continue our partnership with FIBA and USA Basketball in our efforts to expand the 3x3 game and make it an Olympic discipline. With our collaborative efforts, we plan on continuing to raise awareness of this fast-paced and growing discipline," said North American Sports Group managing partner Rob Thompson.